Rebrand Concept for ROC Berlin

Created rebranding concepts for ROC Berlin spanning corporate identity, visual system, and digital and print applications in a pitch context for SMITH Berlin. The challenge was establishing a contemporary, distinctive identity that scales consistently from editorial surfaces to practical business collateral. I defined typographic and compositional rules, then applied them across stationery, brand artifacts, and screen-directed assets to validate real-world flexibility. The outcome is a coherent brand foundation that supports recognition, consistency, and future product communication.