Campaign System for Zukunftszentrum Jena

Contributed to campaign design and digital storytelling for Jena's Zukunftszentrum initiative, including workshop-driven concept work, visual identity assets, and social-first screen outputs. The core challenge was communicating historical transformation in a format that feels relevant and participatory for contemporary audiences. I translated workshop insights into narrative modules and platform-specific visuals, including social post formats that highlight personal testimonies and civic voices. The result was a coherent campaign language connecting institutional goals with accessible public communication. Developed on behalf of anschlaege.de.